Marketing is Not Adoption Counseling: Keep ‘Em Separate, Save More Lives
Marketing and adoption counseling are not the same thing.
Thoughtful Marketing for Dogs with Behavior Challenges
Each dog living in a shelter that has been cleared for adoption deserves to be marketed in a way that celebrates their individuality, not just their challenges.
A Guide to Successfully Introducing Dogs to Cats in Animal Shelters
Introducing dogs to cats can be a challenging task, particularly in the bustling environment of an animal shelter. However, with thoughtful planning and preparation, we can set both pets up for success and enhance their chances of finding interspecies homes. Here are some essential tips for animal shelters on facilitating smooth introductions between these two […]
Changing Hearts and Minds about Shelter Pets in Your Community
Tips from HeARTsSpeak’s Caitlin Quinn on marketing shelter pets during a pandemic.
Does the Language We Use In Animal Welfare Hurt Dogs?
Do the words we say out of habit put negative value judgments on dogs and people?
Taking 30 Seconds to Take a Video of a Shelter Dog Might Be The Key to Finding Him a Home
If a picture is worth 1000 words, a video is worth a million.
How to Share Every Endearing Quirk about a Dog Without Overwhelming Adopters
…well, maybe not every quirk…
Don’t Be Boring and Other Secrets to Finding Dogs Homes
Tips for building an online community around the dogs in your care.
The First Story You Tell About a Shelter Dog Has the Power to Change Their Life
A dog’s adoption bio means everything to potential adopters – and the dogs in your care.
We’re Teaching a Masterclass in Helping Dogs Find Homes and We Know You Totally Want to Attend
The deadline to apply is March 1st!