10 Bio Writing Prompts for AI (and How to Use Them Thoughtfully)
Writing engaging bios for pets in your care is one of the best ways to help them connect with adopters. But we know it isn’t always easy. Between busy shelter days, limited staff and volunteer time, and the reality that you may only know what a dog is like inside the shelter environment, the process […]
Marketing is Not Adoption Counseling: Keep ‘Em Separate, Save More Lives
Marketing and adoption counseling are not the same thing.
Thoughtful Marketing for Dogs with Behavior Challenges
Each dog living in a shelter that has been cleared for adoption deserves to be marketed in a way that celebrates their individuality, not just their challenges.