Naming Dogs in Shelters: The Power of Positive Framing
A dog’s name is the first frame potential adopters encounter, and it powerfully shapes their perception before they even meet the pet.
Day: July 24, 2025
A dog’s name is the first frame potential adopters encounter, and it powerfully shapes their perception before they even meet the pet.
Animal Farm Foundation (AFF) is a 501(c)3 nonprofit organization built on the principle that all dogs are individuals. Our Foundation relies on science-based information about animal behavior and public policy, including breed-specific legislation and housing insurance discrimination, derived from our subsidiary National Canine Research Council. AFF’s team offers regional and national initiatives that support dogs and the people who care for them in their communities.
NYS Department of Agriculture and Markets Shelter/Rescue Registration: RR286