|For Shelters &
|Labels & Language|
|For Dog Owners|
To increase adoptions and connect with the community, organizations need to kick up their marketing efforts. Learn how to help your organization and shelter pets stand out and grab the attention of potential adopters through a variety of advertising methods. Shine a positive spotlight on your shelter pets and you’ll save more lives! This section is available to view and print as individual pages or can be downloaded to print and share as an E-Book.
Need posters and marketing materials? See our FREE STUFF FOR SHELTERS!
Announce your news and events to your local press! Find out How to Write a Press Release.
Put your best foot forward with the media with these Tips for Talking to the Media.
Use facts to bust more myths with Fear vs. Fact
Create a welcoming environment for your visitors with Customer Service Tips from Maddie’s Fund.
Celebrate adopters! Create community around your shelter by hosting events for past adopters.